Monday, November 30, 2015

Argument Essay (rough draft)

Micah Nelson
English 101-5:30
Dr. Sonia Begert
3 December 2015
Cut Back A Little
Today as citizens of America, and stewards of the land we face many dilemmas. Health problems caused by air pollution, damage to precious land from coal mining, environmental deterioration due to global warming, water pollution, and even acid rain. All of these major complications could be avoided if we simply cut back on the amount of energy we use in our daily lives. In this essay I will discuss how and why we should cut back on our use of energy and how in doing so we won't only be improving our lives, but the lives of generations to come.
Cutting back on energy means many things. On the Natural Resources Defense Council website it states that “Our best weapon against global climate change is clean energy. Renewable power, conservation, energy efficiency in buildings and elsewhere, more efficient vehicles and clean fuels. These are the solutions that will reduce the impacts on our climate, revive our economy, and create jobs”(Quotation from NDRC website). By saving energy we are saving the earth, saving lives, and saving money.
Our earth is being greatly impacted by many factors. One of the biggest issues we face is climate change due to global warming. Climate change is caused by global warming. A large factor adding to global warming is our burning of fossil fuels. We burn fossil fuels for many different purposes but one of the most important outcomes we get is electricity. However in the U.S. our main way of creating electricity is burning fossil fuels in a coal, oil, or gas powered power station, turning water into steam, and then using the steam to power a big set of wheels called a steam turbine. “In 2014, the United States generated about 4,093 billion kilowatt hours of electricity.  About 67% of the electricity generated was from fossil fuels (coal, natural gas, and petroleum)”(Quote from U.S. Energy Information Administration website) CO2  and greenhouse gasses are released, making our atmosphere thicker, and in turn is heating the earth. Thus causing climate change. “Climate change is the greatest humanitarian crisis of our time, responsible for rising seas, raging storms, searing heat, ferocious fires, severe drought, and punishing floods. It threatens our health, communities, economy, and national security”(Quotation from NRDC website). While maybe having a hotter summer here in Washington where the sun only comes out every so often, is adding to our global climate change worth it?  All agricultural development and growth depends on a steady water supply, and with climate change we have seen more floods and droughts. Take California for example. Over the summer I spent some time in San Diego at my Grandmother's house. At this time California had been experiencing an extreme drought. My Grandma explained to me how nobody was even allowed to water their gardens, or fill their pools, and that residents of the area had been advised to cut back on their overall water usage. This was especially sad to see because my grandmas whole garden had died due to this drought. She had used this garden to grow many foods such as tomatoes, and carrots which were beneficial to her overall health, and also saved her overall expenses instead of going to the grocery store. On a larger scale we see in an article by Katharine Mieszkowski on July 23, 2014 that, “California farms, which guzzle 80 percent of the water used by humans in the state, are feeling the heat. Farmers in the dry Central Valley alone may stand to lose $810 million this year from keeping their fields idle, according to the UC Davis Center for Watershed Sciences. They’ll also spend an extra $453 million on pumping water out of the ground. The state likely will lose 17,100 agricultural jobs because of the drought”(Article on Reveal News Website). We clearly see how just cutting down and using renewable green sources of energy can save us from larger problems like the drought in California, which is only one of the many places being affected negatively by climate change.2000px-Coal_fired_power_plant_diagram.svg.png
In cutting back on our use of energy we can save lives, and make a healthier living environment for future generations. When we burn fossil fuels we release all sorts of chemicals, depending on what fossil fuel we are burning. The chemicals released range from things like lead which is released into the atmosphere when we buy unleaded gasoline, to things like sulfur dioxide that comes from the burning of coal and oil in power plants. Sulfur dioxide worsens symptoms of people who have asthma or emphysema. Sulfur also irritates people's eyes, noses, throats, and even has a negative effect on crops. If we simply cut back on our use of energy we could reduce some of the damage we are doing to the earth and ourselves. In the chapter 5 of the book “Power Hungry” by Robert Bryce,  fellow at the Institute for Energy Research, it talks about how coal fired power plants are some of the largest emitters of mercury “pumping some 96,000 pounds of mercury into the air each year.” He then goes on to explain how most humans come into contact with mercury when eating fish from bodies of water that have been exposed to the mercury, and how damaging it is to the human body. Mercury especially affects pregnant woman, and older folks, and has been linked to things like “autism, impaired cognition, and neurodegenerative disorders like alzheimer's.” Bryce also goes on to explain how on top of all of the mercury released by coal burning power plants, they also release about “176,000 pounds of lead, 161,000 pounds of chromium, and 100,000 pounds of arsenic- all of which are damaging to the human body”(section from chapter 5 of the book Power Hungry). As you can see the amount of coal, and other fossil fuels needed to sustain our energy wasting lifestyles has major health risks.Paradise-2-.jpg
By cutting back on our use of energy, we are also reducing our bills, and who doesn't enjoy saving money? We as Americans waste so much electricity, through habits, and through things like leaving the lights on while we're away. Our hard earned money is being wasted, when we could set money aside to do things like a family vacation ,save money for  college, or even save up for that new car you've been wanting! The cost of energy used in our household varies from state to state, but according to latest release from the U.S. Department of Energy-Energy Information Administration (EIA), “the average residential monthly electric bill was $110.2”(section from eye on housing website). This is a lot of money to some who don't have much, and even to those who have the money, it's never a bad time to save.
Recently in my global citizenship class at Bainbridge Island High School we watched a video on energy, and the measures homes, schools, and even cities are taking to cut back on the cost of electricity. We first see an average couple, in an average house, in your average neighborhood. They wanted to cut back on their electricity cost, so they took the measures to do so. First they replaced their refrigerator, washer, and dryer with Energy Star approved appliances. Energy star is an U.S. environmental protection agency organization that works to help people, and businesses cut back on their costs of energy through energy efficiency. Even though the couple is buying these appliances now it's going to save them money in the long run. They then find leaks in their air ducts and seal them up to stop cold air from getting in and hot air from getting out. This makes it so they don't have to keep heat up their house as often or for as long when it's cold, and vice versa. The next electricity bill was substantially reduced, enough so that their house got a badge nailed on it informing people that their house is Energy Star approved. We then saw how schools in places like North carolina were cutting back on electricity costs by building schools that utilize daylighting, instead of lighting through electric light bulbs. Finally we saw how the city of Austin Texas replaced all of their traffic lights with LED lights, saving the city more than 200,000 dollars in energy cost. In fact Austin wasn't the only place who saved themselves hundreds of thousand of dollars by cutting back on electricity through this simple method, “By replacing outmoded light bulbs in street traffic lights with highly-efficient LED (light emitting diode) bulbs, U.S. cities report over 10.4 million in saving every year”(section from government energy efficient solutions website). This is substantial. One, because these cities now have more money to put towards things that benefit the community, and two because in cutting back on their use of electricity the less fossil fuels need burned in power plants to create it. These are just some of the many ways people, and places have cut back on their use of energy in order to save themselves money.download (1).jpg
Cutting back on energy usage has many clear health, environmental, and social benefits. We may not see something as simple unplugging the tv to make a difference, and it won't. Not unless we all work together, and take baby steps towards creating a healthy living environment, not only for us but for generations to come. By cutting back on our use of energy we are doing much more than just saving ourselves some money, we are saving lives, saving the world.

 



Works Cited
"Average Monthly Electrical Bill by State – Updated Data." Eye On Housing. National Association of Home Builders, 12 Mar. 2015. Web. 01 Dec. 2015.

Bryce, Robert. "Chapter 5." Power Hungry: The Myths of "green" Energy and the Real Fuels of the Future. New York, NY: PublicAffairs, 2010. 58-59. Print.

"Electricity and Climate Change." Electricity and Climate Change. Power Scorecard, 2000. Web. 01 Dec. 2015.

"Energy." Efficiency, Alternative and Renewable Sources. Natural Resources Defense Council, 13 Nov. 2. Web. 1 Dec. 2015.

Letcher, Trevor M. Future Energy: Improved, Sustainable and Clean Options for Our Planet. London: Elsevier, 2008. Print.


"U.S. Energy Information Administration - EIA - Independent Statistics and Analysis." What Is U.S. Electricity Generation by Energy Source? U.S. Department of Energy, 31 Mar. 2015. Web. 01 Dec. 2015.

Thursday, November 19, 2015

quotes with works cited

On the Natural Resources Defense Counsel website it states that “Our best weapon against global climate change is clean energy. Renewable power, conservation, energy efficiency in buildings and elsewhere, more efficient vehicles and clean fuels -- these are the solutions that will reduce the impacts on our climate, revive our economy, and create jobs”(Quotation from NDRC website).
In a section on Power Scorecard it states that “There is increasing scientific evidence showing that human enterprises, especially burning fossil fuels such as coal, oil and natural gas are altering the earth's climate”(quotation from powerscorecard website).

According to Trevor M Letcher, Professor of chemistry at the University KwaZulu-Natal, Durban and a Fellow of the Royal Society of Chemistry, “The present world energy supply is dominated by fossil fuel (Table 1.1), which unfortunately is not sustainable in the long term” (section 1.2).


Works Cited

"Energy." Efficiency, Alternative and Renewable Sources.  Web. 19 Nov. 2015.

"Electricity and Climate Change." Electricity and Climate Change.  Web. 19 Nov. 2015.


Letcher, T. M. Future Energy: Improved, Sustainable and Clean Options for Our Planet.          Amsterdam, Netherlands: Elsevier, 2008. Print.

Developing Your Argument


  1. We should cut down on energy usage.
  2. My audience would is anybody who uses energy. Especially Americans because we need to start with ourselves first.
  3. I'm going to appeal to peoples using pathos by explainable to them how we are making life bad for our next generations. This will get people to think about how the choices we make can affect our own children.
  4. Im going to make my audience believe my by using facts and statistics based on energy consumption, and how its affecting us.
  5. One reason we should cut down on our energy usage is because the more coal we burn and use, the more mountain tops we blow up. This leads to all sorts of geographical issues. Another reason to cut back on energy usage is because fossil fuels are finite.
  6. A point someone on the opposing side of the argument could possibly make is that we need to be burning fossil fuels to transport foods that we eat.
  7. I would answer them by saying we should support our local economy, and help farmers in our own community succeed by buying local food. 
  8. Another point someone could make is that our demand for energy is constantly increasing, making it so we need to burn more fossil fuels.
  9. I would say yes this is true but, if we cut back on things like heating, lighting, and did simple things like patches up holes in our air ducts we could be using way less energy.
  10. The thing that makes this topic so worthy of acknowledgement is that not only would we be benefiting from it for the rest of our lifetime, but our children, and our children children would also be benefiting.

Tuesday, November 17, 2015

Thinking About The Text: Spriggs/ On buying locals


  1. Spriggs convinced me of the importance of buying local, and also establishes the importance of her topic by giving lots of detail, and facts from reliable sources on the benefits of buying local, and how it can help economies on a small and large scale.
  2. One counter argument that Spriggs presents is that some may say we shouldn't be trying to grow food that is sustainable in that particular environment. She then goes to agree with that by explaining how we should just buy what we actually can grow.
  3. One section of Spriggs essay that strikes me as powerful was when she responded to a claim that Alex Avery made. She then gives a solution, and explains even more ways why buying local is good.
  4. The photos really added to my sense of understanding the issue by giving me a visual representation of exactly what shes talking about. Especially figure 1 where we see locally grown goods being sold for a cheap price of only 60 cents each.

Thursday, November 12, 2015

Public Service Video: Two Sisters Tragic Story

Summary: A short informational film called "Two Sisters Tragic Story" informs people of the dangers of drinking and driving, by giving us a tragic story of girls that lost their life in a drinking and driving accident, further influencing them to form an organization devoted to giving safe rides homes to prevent an accident similar to this one from happening to anyone else.                                                                                                            

Analysis: This video uses strong emotional appeals when we see the parents emotions as they explain the car crash. The girl who survived the crash then goes to explain it from her own perspective also appealing to our emotional side when we see her begin to cry and use descriptions like "being crushes, seeing lights, and in shock." The video also appeals to our emotion side with the sad background music. We then see a logical appeal when they talk about how it common for people to say "oh she didn't seem that drunk." This makes us question our self and remember that if we are faced with a similar situation to realize that hey if the person has been drinking at all, then don't let them drive even if they don't seem drunk. At the end of the video they appeal to our ethical side by showing and informing us that they started an organization dedicated to giving safe rides home between the hours of 10:00pm and 2:00am. This appeals to us because it shows that they truly care about this incident enough to want to prevent it from occurring to anyone else. 



Tuesday, November 10, 2015

Position paper in class lab: How things mean

Album Covers:
They suggests that your face sells a product a certain way. The softer sexier feel of the woman suggests that her music is for other women who enjoy soft maybe even pop music. The men have strong and serious poses. This suggests their music shouldn't be taken lightly and that they are serious artists. The eyes work on the viewer to tell them what the music is about. The woman has a certain soft feel behind her eyes that the men don't have.

Peace sign buttons:
These buttons suggest world peace is more important than wars. They do this by saying "peace" and "make love not war". The elements that work are the peace sign because a lot of people are familiar with them and worlds like love and war because a lot of controversy surrounds them.

Different types of symbols and images in the media can suggest what the topic of the item or selling point is. The first way you can see this is on album covers. Images of people on the cover can change the whole selling point of the music. A picture of a woman, the singer, having soft eyes and a sexy feel can sell to both women and men. Women are attracted to the album because the feel of the music is softer and could contain pop undertones. Men on their albums tend to be seen as  strong and almost cold on the cover. The music in those albums are seen as serious and important where as on the woman's album it is light hearted and sexy. Another way to see different images and symbols suggesting the topic is on buttons. On two different buttons they suggest that peace is important in life. On the first button it is easy to understand because of the common peace sign and the word peace. The words flow on the button and help to suggest a calming feel to it. The second button suggests that love is more important than war. It uses the peace sign again to suggest peace is more important than war. These symbols work because the faces have a certain tone and the symbols are common and recognizable to the public.

Monday, November 9, 2015

argument summary

"Analyzing Arguments" tells us how to make proper arguments. It goes on by explaining how certain aspects of our argument can help us in making our argument. Even little things like "The clothes you choose to wear argue for your own sense of style"(pg. 275). It then goes on by informing us that in making an argument we need to realize who's arguing and where are they coming from, whats at stake, and what the claim is. We then learn to make a claim arguable it needs to be pertaining to something that people can have different perspectives on.

Sunday, November 8, 2015

Think About Your Writing pg.70

Recently I wrote an ad analysis essay on the change of America's view on smoking tobacco over the years. My position would have been that, yes, over the years we have moved farther and farther away from promoting smoking tobacco. This was clear because I used facts and visuals from specific time periods representing the views on tobacco at the time. This helped me formulate the clear position that we do not promote smoking like we used to, where as some would say that our view on tobacco has not changed.

Homework-Think Beyond Words 11/5 (yes we can)

The addition of music, voice overs, an written words made Obama's "yes we can" speech so much more powerful. Unlike just listening to Obama give an already compelling speech, music, voice overs, and written words just made the speech really stick in your head. The music put a tune in my head making me sing to myself "yes we can." The voice overs made it memorable because i saw so many artists that I like. And written words also added to the visual aspect of it thus making it even more memorable.

Tobaccos Big Turn (Ad analysis Final)

Micah Nelson
English 101-5:30
Dr. Sonia Begert
10 November 2015
Tobaccos Big Turndownload.jpg


Over the years tobacco use has become a part of American culture. Starting off in 1612 as settlers first cash crop, tobacco became a billion dollar industry used by many. However in the last few decades we have seen a dramatic shift in tobacco based ads, and people's attitudes towards tobacco use. In ads used in the 1940s, 80s and the early 2000s we can clearly see this this change through textual, visual, and clever emotional appeals.
For example, a 1946 ad for Camel cigarettes tells people to “try Camels now” because people who already smoke Camel’s know about the magnificent blend of  “rich, full flavor and cool mildness” that Camel Cigarettes has to offer (paragraph 2). The ad then goes to appeal to people's logical side when it goes on to explain how “More doctors smoke Camels than any other cigarette”(see under image 1). The ad then backs up this bold claim by explaining how 113,597 doctors were asked what cigarette they smoke. This alone goes to show how socially acceptable smoking was at the time. Nowadays if a doctor were to be a verified smoker a number of people would most likely doubt their works, and transfer to a doctor who not only cares about a random patient's health, but also their own. After being asked what cigarette they smoke the ad goes to tell how the brand most named was Camel(paragraph 1 fig. 1).
In this particular ad the two visuals also played as key aspects of persuasion. We see a man who looks to be in his 50s, healthy, happy, and is assumed to be a doctor smoking a Camel cigarette. They use this image to show people that you can be as successful as someone like doctor and still smoke, and be productive. This image also shows that a man at his age can still look, and feel likes his best despite the fact that he's putting harsh chemicals into his body. The next image in the ad shows a young woman who also looks to be happy and healthy. This woman is smoking a Camel cigarette and seems to be extremely satisfied. Clearly you can see how this ad was a direct representation of history at the time, and tobacco use was an entrenched part of American culture and our social norms.


By the 1960s’s “Major health organizations join forces to bring attention to the mounting evidence of the harms of smoking. Cigarette consumption reaches its peak before the landmark Surgeon General's report in 1964 definitively links smoking and lung cancer.” This was a game changer because before then people really didn't understand the risks of smoking tobacco, and the life threatening diseases and ailments it can cause. Just two decades later in 1980 “Tobacco control advocacy picks up momentum, and popular culture begins to acknowledge the dangers of smoking” (50 years of tobacco). In 1984 lung cancer surpassed breast cancer becoming the leading cause of death for women. At this time major tobacco companies needed to find ways to appeal to the public who was opening their eyes to the dangers of smoking.







Camel Filters River Raft Girls Looking (1980)

This is a1980s Camel ad, advertising filtered cigarettes. Tobacco companies introduced filtered cigarettes to give people an alternative to breathing in 100 percent of the harsh chemicals that people now were becoming aware of. In this particular ad they tell people they can be satisfied(and still healthy) while smoking filtered cigarettes(see fig. 2). At this time tobacco companies were also aware that people knew about the harmful effects of their products. In the bottom left corner of this ad you can see in very small print a warning label addressing the many problems that were now proven to be linked to tobacco products. The warning was used to say “hey we told you so” avoiding any lawsuits when a tobacco user gets lung cancer or emphysema. But then at the same time using the miniscule print to not take away from the main point of the ad, and that is, to buy Camel cigarettes.
The visual in this ad also made it ever so appealing to people, especially men at the time. We see a man who seems to be the main focus of the ad. He looks to be out and about taking two lady friends on some sort of wilderness adventure. This ad shows that an outdoorsy, active, leader can also be a smoker, and ever so healthy when he smokes his filtered cigarettes. Another main focus of this ad is the box of filtered Camel Cigarettes. The box of cigarettes is in the very front of the ad and stands out through its brightly colored box that contrast with the dull brown of the log they sit on. In all, the 1980s major tobacco companies, such as Camel needed to come up with healthier ways to smoke while still appealing to people of the time due to an ever growing knowledge on the danger of tobacco use.
Twenty years passes and tobacco companies are still hauling in large amounts of income, but the reduction in amount of smokers in the U.S. has saved millions of lives. At this time tobacco use still remains the number one most preventable cause of death. The media, and many other health organizations continue to make ads explaining the risk of smoking and even scaring people by showing the  effects of some smoking caused issues, and the number of pro smoking ads on television had decreased substantially.
Here is an ad from the 2000s showing the gruesome but true reality of what smoking can cause. In this case throat cancer. This ad uses the scare tactic through powerful imagery, and by verbally addressing complications that can come with tobacco use.
In this ad the imagery really opens our eyes to a harsh reality. We see a man shaving his face like any other man does, but what really strikes the viewer of this ad isn't how clean his shave is, or the brand of razor that he is using, its the hole in his throat. When you see this image you instantly cringe, but then wonder just how this man was left with such an abhorrent mutilation to his neck.
The ad then goes on to explain just how and why he has this discomfiture. The ad tell us that his ailment is called a stoma. Then goes on to explain how smoking can do irreversible damage to your body, and for some like Shaughn leave you with  a life long stoma caused by throat cancer (bottom of fig. 3). The ad then gives hopes to a now hopefully open minded smoker by giving them the option to quit smoking, by providing them with the proper insight and connecting them to 1-800-QUIT-NOW(bottom fig. 3).
Its obvious that over the years smoking has become a big part of American culture, and through clever ads big tobacco companies hope to expand their wealth. This is clearly expressed through the three ads. The ads show us how in just 60 a dramatic shift in our attitude towards smoking has changed.  And as we move farther and farther into the future our attempts to eradicate smoking have grown immensely.









Works Cited:
  • "Gov't to Launch New $54 Million Graphic Anti-Smoking Campaign."Medical Daily. N.p., 15 Mar. 2012. Web. 03 Nov. 2015


  • "Robert Wood Johnson Foundation." 50 Years of Tobacco Control. N.p., n.d. Web. 03 Nov. 2015.


  • "Stanford Research into the Impact of Tobacco Advertising." Stanford Research into the Impact of Tobacco Advertising. N.p., n.d. Web. 03 Nov. 2015.

  • "Vintage Tobacco/ Cigarette Ads of the 1980s (Page 2)." Vintage Tobacco/ Cigarette Ads of the 1980s (Page 2). N.p., n.d. Web. 03 Nov. 2015.

Thursday, November 5, 2015

Page 62: Think About the Genre/ Page 66 in class lab

Things I've taken positions on over the week:
1. What car to drive to school
2. What type of food to eat.
3. What time to leave for work.
4. What to write about for class.
5. What advertisements were most powerful for my essay
6. What tooth paste is best to use.
7. Where to eat for lunch with friends
8. Responding to classmates papers and their position.
9. Debate position: Pro vs. Con
Other peoples:
1. Outfit choices
2. When to eat
3. If it is okay to hit people

Page 66 in class lab:

Gun control memes:

https://llwproductions.files.wordpress.com/2013/04/meme-deer-shooting-back.jpg
This appeals to us because it is a funny way to say someones position. They used a joke, and a picture of a man everyone knows to make a meme about gun control. To support its position it asks a question, and then answers it with a punch line that delivers their stance. For a serious audience we would change it to saying "No one needs 30 rounds in their gun, because deer can not shoot back.". To change its medium we would switch the position and explain why so many rounds are needed.

https://stophittingyourbrother.files.wordpress.com/2013/01/gun-control-memes.jpg
On this website there are two different memes that have two different positions. The fist one has a quote from Ronald Reagan saying how he feels about guns. He said that it was okay to have guns for self defense but a machine gun is too much and no one really needs one in their home. The second meme has the word guns repeated several times next to phases that represent what we use to defend things like our homes and president. At the bottom it reads "We defend our children with a sign that reads 'this is a GUN FREE ZONE'". The quote from a historic person works because people trust his opinion and they logically can follow what he says. The second meme speaks to peoples emotions because their children or niece is not being protected while at school or in certain environments. To change them we would make them either appeal to someones comedic genre or have them be more serious depending on the audience.

http://www.quickmeme.com/img/5d/5d3a151b7d0d3b9e0bf5fd0f87d5023c63d74801655090fcf02f5579247c51f1.jpg
This memes is a picture of a man trying not to laugh while pretending to think. Around him it says "That Facebook post really make me think about my stance on gun control, said no one ever".  This appeals to us because it is funny and relatable. Really it means that it is hard to sway peoples opinions, but when you're on Facebook and something about gun control comes up you kind of laugh and scroll past. The thing we would change is maybe using a picture of someone we know. We would change the content to change the medium. We would make the meme have a position on gun control itself.

Bibliography:
Michelle. Cartoon. Motley News, 6 April. 2013.
Sallah. Cartoon. Stop Hitting Your Brother. 31 January. 2013
Quick Memes. Cartoon. Quick meme.com.

Think about the genre

Taking Positions(me):

  • Voting for democrat or republican
  • Who I want to win. Seahawks or cowboys.
  • Weather or not I think Marijuana should be illegal
  • What jordans I like more

Others Positions:

  • Who to pick on fantasy football
  • Who they think will win the world series
  • Who to vote for in the primary elections
  • Which NGO's should have government funding

Tuesday, November 3, 2015

Taking stock on your writing


  1. I found that paraphrasing texts was the most helpful method i used in analyzing the ads.
  2. I first picked out 3 powerful images that would work well to support the claims I was making, then i analyzed each ad, and finished with a powerful conclusion,
  3. My written analysis was well organized and easy to read.
  4. I did provide using evidence from the ads and even a website.
  5. In my analysis I feel like I really proved how peoples view on the use of tobacco has changed over the years.
  6. I feel like my paper would be better if I had included more ads over the years instead of skipping so many years in between them.
  7. The visuals in the ad played a key role in my analysis because they made the ads more dramatic.
  8. Other people gave me grammatical error corrections which helped out a lot. Also some of my sentence structure didn't make sense and other people helped me correct that. 
  9. Next time I would definitely expand a little on my writing and add more detail.
  10. I was very pleased with my analysis because it taught me a lot about tobacco and what effects it can have on your body. I also learned many of the ways big tobacco companies use to persuade people into buying their products. Another thing i learned was just how differently we felt about tobacco 60 years ago.
  11. One skill I learned through this ad analysis is how to paraphrase which can be very helpful for when I analyse a text in the future. Another thing I realized in doing this analysis assignment was that I need to look into what, who and how ads are trying to appeal to their viewers when i'm viewing an ad.

paper #2 (rough draft)

Over the years tobacco use has become a part of American culture. Starting off in 1612 as settlers first cash crop, to becoming a billion dollar industry used by many. However in the last few decades we have seen a dramatic shift in tobacco based ads, and people's attitudes towards tobacco use. In ads used in the 1940s, 80s and the early 2000s we can clearly see this this change through textual, visual, and clever emotional appeals.download.jpg
For example, a 1946 ad for Camel cigarettes tells people to “try Camels now” because people who already smoke Camel’s know about the magnificent blend of  “rich, full flavor and cool mildness” that Camel Cigarettes has to offer (paragraph 2). The ad then goes to appeal to people's logical side when it goes to tell how “More doctors smoke Camels than any other cigarette”(see under fig. 1). The ad then goes to back up this bold claim by explaining how 113,597 doctors were asked what cigarette they smoke. This alone goes to show how socially acceptable smoking was at the time because nowadays if a doctor were to be a verified smoker a number of people would most likely doubt their works, and transfer to a doctor who not only cares about a random patient's health, but also their own. After being asked what cigarette they smoke the ad goes to tell how the brand most named was Camel(paragraph 1).
In this particular ad the two visuals also played as key aspects of persuasion. We see a man who looks to be in his 50s, healthy, happy, and is assumed to be doctor smoking a Camel cigarette. They use this image to show people that you can be as successful as someone like doctor and still smoke, and be productive. This image also shows that a man at his age can still look, and feel likes his best despite the fact that he's putting harsh chemicals into his body. The next image in the ad shows a young woman who also looks to be happy and healthy. This woman is smoking a Camel cigarette and seems to be extremely satisfied. Clearly you can see how ad was a direct representation of history at the time, and tobacco use was an entrenched part of American culture and our social norms.

By the 1960s’s “Major health organizations join forces to bring attention to the mounting evidence of the harms of smoking. Cigarette consumption reaches its peak before the landmark Surgeon General's report in 1964 definitively links smoking and lung cancer.” This was a game changer because before then people really didn't understand the risks of smoking tobacco, and the life threatening diseases and ailments it can cause. Just two decades later in 1980 “Tobacco control advocacy picks up momentum, and popular culture begins to acknowledge the dangers of smoking” (50 years of tobacco). In 1984 lung cancer surpassed breast cancer becoming the leading cause of death for women. At this time major tobacco companies needed to find ways to appeal to the public who was opening their eyes to the dangers of smoking.







Camel Filters River Raft Girls Looking (1980)

This is a 1980s Camel ad, advertising filtered cigarettes used verbal . They introduced the filtered cigarettes to give people an alternative to breathing in 100 percent of the harsh chemicals that people now were becoming aware of. In this particular ad they tell people they can be satisfied(and still healthy) while smoking filtered cigarettes(see fig. 1). At this time tobacco companies were also aware that people knew about the harmful effects of their products. In the bottom left corner of this ad you can see in very small print a warning label addressing the many problems that were now proven to be linked to tobacco products. The warning was used to say “hey we told you so” avoiding any lawsuits when a tobacco user gets lung cancer or emphysema. But then at the same time using the miniscule print to not take away from the main point of the ad, and that is, to buy Camel cigarettes.
The visual in this ad also made it ever so appealing to people, especially men at the time. We see a man who seems to be the main focus of the ad. He looks to be out and about taking two lady friends on some sort of wilderness adventure. This ad shows that an outdoorsy, active, leader can also be a smoker, and ever so healthy when he smokes his filtered cigarettes. Another main focus of this ad is the box of filtered Camel Cigarettes. The box of cigarettes is in the very front of the ad and stands out through its brightly colored box that contrast with the dull brown of the log they sit on. In all, the 1980s major tobacco companies, such as Camel needed to come up with healthier ways to smoke while still appealing to people of the time due to an ever growing knowledge on the danger of tobacco use.
Twenty years passes and tobacco companies are still hauling in large amounts of income, but the reduction in amount of smokers in the U.S. has saved millions of lives. At this time tobacco use still remains the number one most preventable cause of death. The media, and many other health organizations continue to make ads explaining the risk of smoking and even scaring people by showing the  effects of some smoking caused issues, and the number of pro smoking ads on television had decreased substantially.
Here is an ad from the 2000s showing the gruesome but true reality of what smoking can cause. In this case throat cancer. This ad uses the scare tactic through powerful imagery, and by verbally addressing complications that can come with tobacco use.
In this ad the imagery really opens our eyes to a harsh reality. We see a man shaving his face like any other man does, but what really strikes the viewer of this ad isn't how clean his shave is, or the brand of razor that he is using, its the hole in his throat. When you see this image you instantly cringe, but then wonder just how this man was left with such an abhorrent mutilation to his neck.
The ad then goes on to explain just how and why he has this discomfiture. The ad tell us that his ailment is called a stoma. Then goes on to explain how smoking can do irreversible damage to your body, and for some like Shaughn leave you with  a life long stoma caused by throat cancer (bottom of fig. 1). The ad then gives hopes to a now hopefully open minded smoker by giving them the option to quit smoking, by providing them with the proper insight and connecting them to 1-800-QUIT-NOW(bottom fig. 1).
Its obvious that over the years smoking has become a big part of American culture, and through clever ads big tobacco companies hope to expand their wealth. In just 60 years we have seen a dramatic shift in our attitude towards smoking, through tobacco based ads. And as we move farther and farther into the future our attempts to eradicate smoking have grown immensely.










Works Cited:

  • "Vintage Tobacco/ Cigarette Ads of the 1980s (Page 2)." Vintage Tobacco/ Cigarette Ads of the 1980s (Page 2). N.p., n.d. Web. 03 Nov. 2015.
  • "Robert Wood Johnson Foundation." 50 Years of Tobacco Control. N.p., n.d. Web. 03 Nov. 2015.
  • "Stanford Research into the Impact of Tobacco Advertising." Stanford Research into the Impact of Tobacco Advertising. N.p., n.d. Web. 03 Nov. 2015.
  • "Gov't to Launch New $54 Million Graphic Anti-Smoking Campaign."Medical Daily. N.p., 15 Mar. 2012. Web. 03 Nov. 2015